Collaboration and cooperation

The key to achieving organisational goals is based on determining the wants and needs of target markets and delivering what they want more effectively and efficiently than competitors.

It starts with a well-defined market, focuses on customer needs, coordinates all the activities that will affect customer, and produces profits by satisfying customers. So whose job is that?

Modern marketing thinking is moving towards themes such as ‘every employee is a marketer’ and ‘channels as partners’.

Involvement of the scheme’s team – including staff, carers and your operator and other services under your operator’s management – can help with cross-marketing, sharing of resources and ideas, and feedback about what works and what doesn’t.

Cooperation and collaboration with other schemes in your planning and implementation can also maximise your outcomes by sharing costs, resources and creativity.

When planning your marketing activity, consider the marketplace as encompassing a greater area than just your own. Your marketing activity will affect others providing family day care: both nearby schemes and across the country. As awareness of the service grows, more and more people will pass by or through your activities and be affected by your work.

Promotion of the national family day care brand in all scheme activities will build your business by making family day care visible with a consistent professional image. It will make people more aware of the brand inter-state and around the country.